I suppose this harks back to the old Newsweek and Time magazines coverage from the 1960's and 1970's when the "Once Group" and the MN Opera" were used to provide the what is the latest strange thing the arts up to these days?
Any publicity is good publicity. Right?
On the other hand one was under the impression that the folks who read those reviews and puff pieces were not the folks who attended those performances.
In every case the subject of these NYT profiles are folks who present their ideas through music-not musical ideas.
Simply put; the NYT presents composers for whom the music does not come first. Text based work is easier to explain in text of course.
During hard times its nice to know that stage machinery and set dressing can now be run by software alone.
American ingenuity-I take off my hat.